Exclusive Interview: Ammar Sings on His Upcoming Album, Singles, and the Journey of an R&B Staple

Los Angeles-based R&B singer Ammar Sings is on the verge of dropping his highly anticipated project. Known for blending smooth R&B vibes with the unmistakable essence of West Coast culture, Ammar has been crafting music for over 15 years, evolving his sound to match the current scene while staying true to his roots. In this exclusive interview with trapLA, Ammar Sings opens up about his new project, latest singles, and what it means to be an independent artist in today's competitive music landscape.

A New Chapter in Ammar's Journey

When asked what fans can expect from his upcoming project, Ammar Sings was quick to share how this release signifies a new, more evolved version of himself:

“My fans can expect a more healed version of Ammar Sings! I’m trippin, letting go of an ex, talkin my P shii—you know, lil bit of this, lil bit of that on this project,” he laughs. “This Sings ain’t on no vulnerable ish.”

Ammar's enthusiasm for this new phase of his career is palpable. He explains how this project represents a new mindset, one where he's laying it all on the line:

“I’m just trippin about myself, charging head first at all adversities. I expect my listeners to hear how seasoned I am, how professional myself and my team is. This is a competitive sport, so you’ll hear my competitiveness in every song.”

For Ammar, it’s not just about releasing music—it’s about expressing his artistic journey. Each track on the project comes from a different frequency, mood, and vibe, offering listeners a glimpse into his world. He’s especially grateful for his collaborator, ProvokeOTBB:

"S/O to POTBB ProvokeOTBB—he's behind this whole project with me, writing, producing, and mixing. My listeners will know I’m a staple, I’m next up!”

The Stories Behind the Singles

Ammar recently dropped three singles—“Nah Nah,” “Friday,” and “Party Ona Wata”—giving fans a taste of what’s to come on the full project. When asked about the inspiration behind these tracks, Ammar explained how each song taps into a different facet of his life experiences.

“Nah Nah”

“Nah Nah was inspired by my dealings with ungrateful women that I gave all my love to because I lacked love in myself. Some were good women, some I don’t even know who they are anymore, but my grandaddy used to tell me, ‘Don’t trip over yo di*k, Ammar,’” he laughs. “Well, I’ve learned my lesson now—30-somethin’ years later!”

“Friday”

Ammar explained that “Friday” was crafted as a love letter to Los Angeles, drawing inspiration from artists like Blxst, Bino, and Kalan FrFr:

“This record is so LA, it’s undeniable. It’s inspired by the city that made me who I am. It was a challenge to compose, but my dawg Provoke pushed me to go up! He told me to act like I’m 'heem,' ‘cause I am. We wanted to pay homage to Ice Cube’s ‘Friday’ movies—especially the late great Deebo.”

“Party Ona Wata”

For the carefree summer anthem “Party Ona Wata,” Ammar wanted to create a vibe that both kids and adults could feel:

“This song was organically birthed in the studio while working with Maxo King. The beat was already there, and I just started riffing. We made it during the summertime in Vegas, so you know it’s all about fun, bottles, models, and just living life to the fullest.”

With collaborations from artists like Rayven Justice and Jay Millian, “Party Ona Wata” is shaping up to be a fan favorite:

“It’s definitely an Ammar Sings experience. You’ll hear that track along with ‘Nah Nah’ and ‘Friday’—they’re connected for a reason. Wait on the album, it’ll all make sense.”

Evolving His Sound

Ammar’s style has grown significantly over the years. Blending old-school R&B with contemporary West Coast influences, he’s found a way to balance his musical roots with modern trends:

“I’ve been in this game for 15+ years, studying the greats, and I’ve always been musically inclined. I knew I needed to grow with the times, so I blended my older sound with something new. I’m a Libra, the scale of balance, and I gave you a balanced sound!”

He’s quick to credit the LA scene and his peers for influencing his growth:

“LA made me who I am. Shout out to artists like Brian Mellow, Blxst, Bino, Walli The Sensei, and others—they inspire me. I’ve been able to adapt and grow with today’s times, blending my older, more passionate sound with something that connects with everyone today.”

The Impact of Los Angeles on His Music

Being from LA has deeply shaped Ammar's approach to songwriting. He reflects on both the challenges and triumphs of growing up in the city:

“Honestly, it’s the hardships and uprisings of our culture. My own experiences—living and surviving in LA—have highly influenced my music. My mom was shot by police during the Rodney King Riots, my father’s been incarcerated since I was 4. But it’s not all bad here; it’s just like they say: ‘To live and die in LA.’ It’s nothing like home though.”

From writing poetry at the beach to experiencing personal loss at a young age, Ammar has poured his soul into his music, reflecting the reality of growing up in Los Angeles.

Challenges in Creating the Album

The creative process for this upcoming project wasn’t without its difficulties. Ammar openly discusses how mental health and personal growth played a role:

“I don’t have to share this, but I will. I’m a big advocate for mental health. My brotha ProvokeOTBB and I had to squash a lil mishap before we locked in to create this album. It took me growing as a man to put emotions in check and differentiate business from personal.”

Once they were back in the studio, they pushed each other to create a new sound:

“Everything about this project was challenging. I wanted to create a sound that hasn’t been heard yet. Provoke had me re-record verses, hooks, you name it. But sitting down and listening to the finished product, it was all worth it.”

Lessons as an Independent Artist

As an independent artist, Ammar Sings has learned some valuable lessons about navigating the music industry:

“Stay original, have patience, and be willing to spend—even if you lose money. You have to stay promoting, stay elevating, and stay learning. Have a game plan but most importantly, just show up. Like you would at a 9-5, because you have to!”

A Legacy in the Making

Ammar Sings is more than just an R&B artist—he’s a storyteller, a survivor, and a creative force. With his upcoming project, he’s set to take his place as one of LA’s next big talents. As he says:

“I’m a staple. I’m next up. Don’t ‘Pxxxy Talk?’ Wait on the album. It’ll all make sense.”

Stay tuned for more updates on Ammar Sings’ latest release, and make sure to check out his singles “Nah Nah,” “Friday,” and “Party Ona Wata,” streaming now.