Audiomack Is Quietly Discovering Artists Before TikTok, Spotify, and SoundCloud
Spotify is great at blowing up superstars like Drake and Ed Sheeran. But where are other artists getting incubated and developed? That’s the space aggressively being pursued by NYC-based music streaming and discovery platform Audiomack, which is working to create an environment that encourages artist and fan engagement at the earliest levels of a music career.
The growing platform is already attracting major partnerships: in July, Audiomack partnered with Live Nation to present a five-city tour based around its popular Hometown Heroes playlist series, which kicked off in NYC in August. And just last month, Warner Music Group inked a discovery and development-focused deal with Audiomack. DMN has also partnered with Audiomack to further accelerate growth and industry deals.
At WMG, things are just getting started. “We’re pleased to have found an innovative way to structure a commercial partnership with a discovery platform like Audiomack,” said Allan Coye, Vice President of Digital Strategy & Business Development at WMG. “The service is a terrific addition to our ecosystem, opening up exciting avenues for our emerging artists to directly engage an active audience thirsting for new music.”