Jul 17

Jul 17 Jermaine Dupri Behind His Biggest Hits, Scooter Braun & Stories with Usher, Biggie & Tupac

"Power, Influence and Hip-Hop: The Remarkable Rise of So So Def," a documentary of Jermaine Dupri's life premiering on July 18 on WETV.

The GOAT came by Sway in the Morning to go in depth about his new doc, speaking about writing Usher's Confession's album, and stories behind his biggest hits.

While in-studio, he gives his insight and opinion on Scooter Braun buying Taylor Swift's catalog and sharing when he first hired him at his label back in the day.

Filled with gems, JD touches on learning from his money mistakes, his biggest regrets, dating Janet Jackson again and more.

Subscribe Here!

http://bit.ly/SubscribeSU

Watch the Best of Sway In The Morning! http://bit.ly/BestOfSITM

Check out More From Sway’s Universe

http://swaysuniverse.com

http://twitter.com/swaysuniverse

http://instagram.com/swaysuniverse

http://facebook.com/swaysuniverse

[Playlist Specific Hashtag] #SwaysUniverse

About SWAY’s UNIVERSE Exclusive interviews from Sway Calloway and the Sway In The Morning/ SwaysUniverse.com team with some of today's biggest celebrities, like Kevin Hart, Kanye West, Eminem, Usher, Jessica Alba, Steve Aoki, Torey Lanez, Julia Stiles and so much more.

Jermaine Dupri Behind His Biggest Hits, Scooter Braun & Stories with Usher, Biggie & Tupac

https://youtu.be/IBbAXD0ubR8

Sway’s Universe

https://www.youtube.com/UCuS96jkLKpTa...

Featured

Nov 21, 2024

Are Artists Missing Out by Skipping Clean Versions and Ignoring Radio?

Nov 21, 2024

Tragic Accident Claims Pedestrian's Life on 60 Freeway in Boyle Heights

Nov 21, 2024

SdotFrmDaBlock Talks “New Money,” Winning The Liq Podcast Open Mic, and His Journey in L.A.’s Music Scene

Nov 21, 2024

The Liq Podcast Episode 51: Bay Area Talent Shines with Tooch MaGooch Taking the Crown

Nov 21, 2024

Nov 20, 2024

Ben J of New Boyz Reflects on Early Contract Challenges Amid 'You're a Jerk' Success

Nov 20, 2024

Federal Judge Orders Broward Sheriff's Office to Justify YNW Melly's Continued Detention Amid Constitutional Rights Lawsuit

Nov 20, 2024

Nov 19, 2024

Dramatic Standoff at Long Beach Church Leaves Officer Injured, Suspect Dead

Nov 19, 2024

Experience L.A.’s Hottest New Series: “Exclusive Shit Only” on trapLA Uncut

Nov 19, 2024

Nov 16, 2024

Alysę Nicholę Drops Visuals for “B.L.F (Bad Little Foreign)” to Close Out Debut Album

Nov 16, 2024

Kenneha Teams Up with Lil CadiPGE for "Quit Playin" – A High-Energy Anthem You Can’t Ignore

Nov 16, 2024

trapxLA DAILY!

Dr. George C. Fraser, CEO and founder, challenges the standard narrative of Black excellence, encouraging the community to strive for even greater achievements. What does aiming higher mean to you? (🎥: @blackenterprise)

In today’s music landscape dominated by streaming platforms, many artists are skipping clean versions of their songs and overlooking radio in their marketing strategies. But is this a missed opportunity? Radio still holds influence, offering exposure to wider audiences and unique promotional opportunities. Could neglecting radio cost artists valuable reach? Let us know your thoughts! 💭 (🎥:@raydanielspresents)

Jurors awarded #BothamJean family close to $100 million in their civil trial against former Dallas officer #AmberGuyger, with $60 million in punitive damages and $38.6 million in compensatory damages—nearly double the amount sought. While the family acknowledges they may not receive the full amount, they see the judgment as a powerful statement: “Botham’s life mattered, and law enforcement must be held accountable.” (📸: CNN )

The #NFL has officially ruled that the “Trump Dance” celebration is within the rules and will not result in a fine. Despite the league’s approval, networks like #CBS and #Fox have reportedly been editing out the celebration during broadcasts. (🎥: @saycheesetv)

#KiaShine is coming back to your screens starring alongside #TheRock in a major film while he also teamed up with #FrescoTrey to perform their hit track Fly. (🎥: @kinfolk_kiashine)

#KennySmith drops a reminder about consistency and discipline, highlighting what separates champions from the rest. Do you agree? (🎥: @Boardroom)

#FrenchMontana new documentary, The French Montana Story: For Khadija, is receiving critical acclaim with a remarkable 9.2 IMDb rating. The Paramount+ release sheds light on the struggles of immigrant mothers, including his own, who worked tirelessly to build better futures for their children in America. (📸: Paramount Tv / Invision )

#CelebrityCrimeFiles season finale on TV One. This week, the show goes beyond the headlines to dive into the life, impact, and tragic death of hip-hop icon #NipseyHussle, shining a light on his legacy and the Crenshaw District he called home. (🎥: @tvone) (📸: IMDb)

🎶 Don’t Let Your Music Drop… and Flop 🎶 Let’s keep it real—posting “everybody stream my new music” and then waking up to crickets isn’t a promo strategy. 😬 If you’re dropping heat, make sure you’re putting the same energy into promoting it! Here’s a quick game plan: ✅ Create hype BEFORE your release with teaser posts, visuals, and a countdown. ✅ Hit up blogs, playlists, and influencers to get your song in front of new ears. ✅ Don’t sleep on content creation—reels, behind-the-scenes clips, and fan engagement work wonders. ✅ Be consistent—promo doesn’t stop after Day 1. If you need help running up your streams, building buzz, or creating a winning strategy, trapLA has you covered. 💪 Hit us up today, and let’s take your release to the next level! 🚀 #trapLA #MusicPromo #IndieArtistTips #NewMusic #WestCoastMusic #SupportIndieArtists

#Rihanna fueled speculation about stepping away from music during a #FentyBeauty event in her home country of Barbados. While DJing for a packed crowd at the launch of a new Fenty store, the superstar reflected on her career, saying, “Music was the thing that got the attention, but God had other plans for me.” Although she previously hinted at plans for new music, her recent statement has fans wondering if her retirement from the recording industry might be closer than expected. Is Rihanna truly ready to hang up the mic to focus on her other ventures, or could this be a deeper hint about her future plans? (🎥: Etimes ) (📸: Getty Images)

🚨 A deeper dive into the legendary BMF supply chain of operations. 🚨 Tap in to hear how the Black Mafia Family moved differently and made history. 💯 This is next-level insight from #DexterSosaHussey, a true living legend. If you’re about that real talk and untold stories, this is one you can’t miss. 🎙️ Stream the podcast now and get the inside scoop on the game that changed everything. #trapLA #BMF #BlackMafiaFamily #DexterSosaHussey #LivingLegend #Podcast #RealShitNoGames

#MeekMill calls for PR assistance after expressing frustration over what he sees as false narratives being spread by non-Black-owned publications in the wake of lawsuits involving #Diddy. “Just think about it—you are waking up to a bunch of non-Black-owned publications posting major lies about me!” Meek wrote on social media. He questioned the absence of PR professionals who previously supported him, declaring, “Everybody sees what’s going on. I’m not gonna be quiet—it’s war on Black men!” He has vowed to speak up against what he perceives as targeted attacks and media bias. (📸: Getty Images / @Meekmill via X )

Tension is boiling over between former podcast partners #BriccBaby and #SpiderLoc, as the two continue exchanging shots online. It’s rumored that Bricc Baby appears focused on keeping Spider Loc’s alleged insider info under wraps, people are speculating whether Bricc Baby had a hand in getting Spider Loc’s account deleted. Was this a strategic move or just coincidence? What’s your take on the situation? (📸: Getty Images / X )

🎶 Trophy or Trash? 🎶 We’re shining the spotlight on EastSide Gypsee with her latest track “ITS OK” 🔥🔥🔥. The visuals are already making waves on YouTube, and the song is available to stream and download on ALL platforms! EastSide Gypsee brings raw energy and authenticity to the mic, and now it’s YOUR turn to weigh in! Is this track a certified Trophy 🏆 or straight Trash 🗑️? 👇 Drop your votes in the comments! 👇 🔥 Trophy if it’s a vibe 💀 Trash if it’s not for you 💬 And don’t forget to tell us WHY. Let’s give EastSide Gypsee the real feedback she deserves! #trapLA #TrophyOrTrash #EastSideGypsee #ItsOK #SupportIndieArtists #WestCoastMusic #Liqpodcast

#DenzelWashington opens up about his journey to sobriety and embracing a healthier lifestyle as he nears his 70th birthday. Known for his discipline and dedication to his craft, he revealed how his love for fine wine once consumed a significant part of his life. “Wine was my thing,” he shared, explaining how his passion for rare and expensive vintages grew over the years, eventually leading him to confront the impact it was having on his body. “I’ve been clean since sixty,” he proudly revealed, noting that his decision to give up alcohol nearly a decade ago has opened a new chapter in his life. Despite the indulgences of the past, Denzel made it clear that he never allowed drinking to interfere with his work, always maintaining a strict balance between his craft and personal life. Reflecting on his journey, he acknowledged the subtle, gradual pull of alcohol and how he learned to let it go. Now, with a clear focus on self-care and longevity, the two-time Oscar winner is thinking deeply about how he wants to spend the years ahead. “If I get another thirty years, what do I want to do? This is the last chapter—and it’s okay.” Denzel’s honest and inspiring perspective is a testament to his resilience and commitment to living life with purpose. (📸: Getty Images )

A car crashed through a parking structure wall and fell into a Guatemala City mall on November 17, killing a 22-year-old kiosk worker. Mall officials confirmed the vehicle was traveling at high speed before the accident.