Back in 2013, Nipsey Hussle spoke to VladTV about his recent collaboration with Young & Reckless clothing and his Crenshaw line, which he revealed came about through his longstanding friendship with Drama Beats and Rob Dyrdek. At the time, Nipsey was promoting his new products that included skateboards, beanies, and letterman jackets, while also speaking on the pop-up shops that were selling his $100 "Crenshaw" mixtape.