Aug 10

Aug 10 Young Thug, 21 Savage, Playboi Carti, & More Star In Adidas’ New Campaign Ad

Watch Young Thug, 21 Savage, Playboi Carti & more star in Adidas' new commercial for their "Originals is Never Finished" ad. (Video Below)

Following their Kanye West transaction a few years back, Adidas has become smart enough to link up with some of the most influential tastemakers & artists in the hip-hop world. Just earlier this year they teamed up with Snoop Dogg, Desiigner & Madeintyo for a campaign called "ORIGINAL Is Never Finished,” and now today they’re back with another commercial ad featuring some more of the hottest rappers in the world, including Young Thug, 21 Savage, & Playboi Carti.

However rappers aren’t the only celebrities highlighted in this new ad campaign. Athletes like Lebron James & James Harden are also being featured, as well as ASAP Rocky’s rumored boo Kendall Jenner.

As Adidas put it, “we recreate(d) our original film to prove that #ORIGINALis never finished. When something is pushed far enough, it becomes original again.”

Remaking Frank Sinatra’s iconic record “My Way” in the process, watch the celebrities do it “their way” in the cinematic commercial (below). And while you’re at, check out the respective projects from all three of the rappers, including Carti’s self-titled project, Young Thug’s Easy Breezy Beautiful Thugger Girls & 21 Savage’s recently-released ISSA album.

trapxLA DAILY!

Sacramento rapper #JanessaJones, who was reported missing in San Jose, has been found alive, according to the San Jose Police Department. Authorities confirmed there is no evidence of foul play or suspicious activity surrounding her disappearance, which garnered widespread attention on social media. (📸: Missing flyer of Janessa Jones)

🔥 G Perico x Steelz x 2Eleven = Straight Heat! 🔥 G Perico links up with Modern Era West Coast superproducer #Steelz and Inglewood’s very own #2Eleven to drop a certified banger, “CLAP”! This track is packed with West Coast vibes you don’t want to miss. 🎥 Watch the full video now on trap.LA and let us know what you think! 👉 Tap the link in our bio to check it out on #LARapRadar and catch more of the hottest new drops. #GPerico #Steelz #2Eleven #WestCoastRap #LARapRadar #NewMusic #SupportIndieArtists

The journey to transformation is never easy, but it’s always worth it. 🎬 Watch the powerful story now on YouTube — Featuring: #tinygun and @homeboyindustries (🎥: @denisshapoval)

#TrapLANews🗞️Tragedy struck yesterday as a pedestrian was killed by a driver on the eastbound 60 Freeway near Indiana Street in Boyle Heights. Authorities are investigating the incident. (🎥: Key News)

Dr. George C. Fraser, CEO and founder, challenges the standard narrative of Black excellence, encouraging the community to strive for even greater achievements. What does aiming higher mean to you? (🎥: @blackenterprise)

In today’s music landscape dominated by streaming platforms, many artists are skipping clean versions of their songs and overlooking radio in their marketing strategies. But is this a missed opportunity? Radio still holds influence, offering exposure to wider audiences and unique promotional opportunities. Could neglecting radio cost artists valuable reach? Let us know your thoughts! 💭 (🎥:@raydanielspresents)

Jurors awarded #BothamJean family close to $100 million in their civil trial against former Dallas officer #AmberGuyger, with $60 million in punitive damages and $38.6 million in compensatory damages—nearly double the amount sought. While the family acknowledges they may not receive the full amount, they see the judgment as a powerful statement: “Botham’s life mattered, and law enforcement must be held accountable.” (📸: CNN )

The #NFL has officially ruled that the “Trump Dance” celebration is within the rules and will not result in a fine. Despite the league’s approval, networks like #CBS and #Fox have reportedly been editing out the celebration during broadcasts. (🎥: @saycheesetv)

#KiaShine is coming back to your screens starring alongside #TheRock in a major film while he also teamed up with #FrescoTrey to perform their hit track Fly. (🎥: @kinfolk_kiashine)

#KennySmith drops a reminder about consistency and discipline, highlighting what separates champions from the rest. Do you agree? (🎥: @Boardroom)

#FrenchMontana new documentary, The French Montana Story: For Khadija, is receiving critical acclaim with a remarkable 9.2 IMDb rating. The Paramount+ release sheds light on the struggles of immigrant mothers, including his own, who worked tirelessly to build better futures for their children in America. (📸: Paramount Tv / Invision )

#CelebrityCrimeFiles season finale on TV One. This week, the show goes beyond the headlines to dive into the life, impact, and tragic death of hip-hop icon #NipseyHussle, shining a light on his legacy and the Crenshaw District he called home. (🎥: @tvone) (📸: IMDb)

🎶 Don’t Let Your Music Drop… and Flop 🎶 Let’s keep it real—posting “everybody stream my new music” and then waking up to crickets isn’t a promo strategy. 😬 If you’re dropping heat, make sure you’re putting the same energy into promoting it! Here’s a quick game plan: ✅ Create hype BEFORE your release with teaser posts, visuals, and a countdown. ✅ Hit up blogs, playlists, and influencers to get your song in front of new ears. ✅ Don’t sleep on content creation—reels, behind-the-scenes clips, and fan engagement work wonders. ✅ Be consistent—promo doesn’t stop after Day 1. If you need help running up your streams, building buzz, or creating a winning strategy, trapLA has you covered. 💪 Hit us up today, and let’s take your release to the next level! 🚀 #trapLA #MusicPromo #IndieArtistTips #NewMusic #WestCoastMusic #SupportIndieArtists

#Rihanna fueled speculation about stepping away from music during a #FentyBeauty event in her home country of Barbados. While DJing for a packed crowd at the launch of a new Fenty store, the superstar reflected on her career, saying, “Music was the thing that got the attention, but God had other plans for me.” Although she previously hinted at plans for new music, her recent statement has fans wondering if her retirement from the recording industry might be closer than expected. Is Rihanna truly ready to hang up the mic to focus on her other ventures, or could this be a deeper hint about her future plans? (🎥: Etimes ) (📸: Getty Images)

🚨 A deeper dive into the legendary BMF supply chain of operations. 🚨 Tap in to hear how the Black Mafia Family moved differently and made history. 💯 This is next-level insight from #DexterSosaHussey, a true living legend. If you’re about that real talk and untold stories, this is one you can’t miss. 🎙️ Stream the podcast now and get the inside scoop on the game that changed everything. #trapLA #BMF #BlackMafiaFamily #DexterSosaHussey #LivingLegend #Podcast #RealShitNoGames

#MeekMill calls for PR assistance after expressing frustration over what he sees as false narratives being spread by non-Black-owned publications in the wake of lawsuits involving #Diddy. “Just think about it—you are waking up to a bunch of non-Black-owned publications posting major lies about me!” Meek wrote on social media. He questioned the absence of PR professionals who previously supported him, declaring, “Everybody sees what’s going on. I’m not gonna be quiet—it’s war on Black men!” He has vowed to speak up against what he perceives as targeted attacks and media bias. (📸: Getty Images / @Meekmill via X )